7up Light 500 ml

7up Light 500 ml

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7 Up Light 500 ml is an American brand of lemon-lime-flavored non-caffeinated soft drink. The rights to the brand are held by Keurig Dr Pepper in the United States and by 7 Up international in the rest of the world. The U.S. version of the 7 Up logo includes a red circle between the “7” and “Up”; this red circle has been animated and used as a mascot for the brand as Cool Spot. Before that, the mascot was a fictional character named Fido Dido created by Joanna Ferrone and Sue Rose. He is still used outside the U.S. for the limited time only 7 Up retro cups.

Commonly consumed cold with ice, 7 Up Lightis also very well known as a mixer for highball alcoholic lemon-lime soda cocktails, the most popular version being the Seven and Seven (Seagram’s 7 Crown and 7 Up), or a CC and Seven Canadian Club Whisky and 7 Up. 7 Up is also used in non-alcoholic punches.

7 Up has been reformulated several times since its launch in 1929. In 2006, the version of the product sold in the U.S. was reformulated so it could be marketed as being 100% natural. This was achieved by eliminating the chelating agent calcium disodium EDTA, and replacing sodium citrate with potassium citrate to reduce the beverage’s sodium content. This reformulation contains no fruit juice and, in the U.S. is sweetened with high-fructose corn syrup (HFCS). The manufacturing process used in the production of HFCS has led some public health and advocacy groups to challenge the ad campaign’s natural claims. In 2007, after the Center for Science in the Public Interest threatened to sue 7 Up, it was announced that 7 Up would stop being marketed as 100% natural. Instead, it is now promoted as having 100% Natural Flavors”. The controversy does not extend to other countries, such as the United Kingdom, where HFCS is not generally used in foods, including 7 Up. In 2011, 7 Up Light began test marketing a formula, called 7 Up Retro, using sugar rather than HFCS. Container labels sport the caption, Made With Real Sugar.

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