Slice

Slice 200 ml (PET Bottle)

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Slice is a line of fruit-flavored soft drinks originally manufactured by PepsiCo and introduced in 1984 to replace the Teem brand but discontinued by PepsiCo in the United States in the late 2000s. Slice was reintroduced in the United States and Canada by New Slice Ventures LLC, who acquired the trademark rights in those countries. Slice was also reintroduced in India by PepsiCo in 2008 as a Mango-flavoured fruit drink where it is currently advertised as Tropicana Slic
The original Lemon Lime Slice was introduced in 1984 as a replacement for Teem, and a competitor to Sprite and 7-Up. Its distinguishing characteristic at the time was that it contained 10% fruit juice. A diet version was introduced in 1985. The line was expanded in 1986 with Mandarin Orange, Apple, and Cherry Cola flavors, including diet versions of each. Advertisements during this era featured the slogan We got the juice.
Its was a big success upon release, inspiring other juice-infused drinks based on already existing juice brands, such as Coca-Cola’s Minute Maid orange soda and Cadbury Schweppes’s Sunkist. By May 1987, Slices held 3.2 percent of the soft drink market. One year later, it had fallen to 2.1 percent and was below 2 percent in June 1988. By 1988, the juice content had been reduced (packaging now said with fruit juices” instead of 10% fruit juice, the slogan was changed to Either you got it or you don’t, and the Apple and Cherry Cola flavors had been discontinued.

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